Making sense with Ads

Hi guys! It's Anirudh here, and as most of u know, im working with the music division of
Isquare.Recently, we guys made our first Ad film as a first step towards the media division. I
should say it went pretty well...It was much above the standards one would expect of a
first-timer's Ad film...Having said that..I just wanted to share my after-thoughts on how to go about further Ad making projects.

I'm totally not sure how to go about this, but
first of all, lets think about what we think of Ads in general. More often than not, Ads are
annoying things that interrupt the flow of your favourite Movie/Show, cause you to check
out another channel and basically, things that we dont exactly look forward to. While this is
the case with the viewers, imagine how much money, effort and time is spent in
making those Ads... Various companies/organisations have their own
advertising & marketing department and spend a lot of money on making these Ads,
aimed at improving their reach and thereby their sales. Then arises the question: are Ads as effective as they are intended to be?And here is the widely accepted answer: Not really.

Ad makers know this and are continuously trying create an impact by coming up with
innovative ideas. But the problem is, not all innovative ideas and efforts reach people. You could create an Ad that absolutely excels in photography, has a fascinating BGM, involves a top actor/actress, has the most realistic sets and mind blowinjg locations, but if people just prefer to switch to the next channel, what then is the use of all the money, time and effort? What actually
makes the difference between the movies/shows and the Ads? Firstly, Movies
are interesting (entertaining) and Ads are not. There are exceptions, yes, (to both!) but
have you really looked forward to watching new Ad as much as awaiting a new movie?I haven't.A successful Ad is one that entertains people as much as it sells its product.
Having said that, how can Ads be made interesting? Ads that let an open question
always work. (provided the question is thought provoking enough. I'm not referring
to ones like "Pulli raja") I'm talking about Ads that make people think about them even
after they've turned off ther TV. Secondly, Ads need to stick to facts as much as possible and stop exaggerating to the level of annoyance. I mean, C'mon guys! You dont really believe that chewing a specific brand of gum makes the girls come behind u like driven cattle, do u?And whatever brand of shoes it may be, it is definitely not going to make you fly. Shirts that glow white like tube lights are a myth and so are mountain jumping bikes.the problem with over exaggeration is that people tend to start disbelieving in the actual capabilities ofthe product itself, which is bad news. People tend to trust Ads that dont lie too much. Ads need to be more convincing factually and thematically. A little bit of exaggeration does the trick, agreed. But lets try and stick to the popular saying "moderation in everything".
So, here we are, with two basic things to remember while making an ad: Keep it
interesting and keep it real.

And here's a note addressed more to myself than to others in the field: The background music is as important as anything else and has to suit the feel of the situation. It too has to be interesting to get people's attention. What photography and editing does to the eyes, the music should do to the ears.
With that in mind, lets hope our forthcoming Ads have what its takes to stop people from swtching to the next channel every time our Ads pop up.

THE ELECTRONICS DIVISION

Hi ppl............. was busy for sometime..... now isquare is starting an electronics division. Bernaud thomson is incharge of this division..... ppl interested pls contact him... his mail id is bernaud.thomson@gmail.com.......... soon we will be readying our visiting cards.. see ya in the next post ppl byeee.....

WEB 2.0

Web 2.0, a phrase coined by O'Reilly Media in 2003 and popularized by the first Web 2.0 conference in 2004, refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which facilitate collaboration and sharing between users. O'Reilly Media titled a series of conferences around the phrase, and it has since become widely adopted.Although the term suggests a new version of the World Wide Web, it does not refer to an update to Web technical specifications, but to changes in the ways software developers and end-users use the web as a platform. According to Tim O'Reilly, "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform."Some technology experts, notably Tim Berners-Lee, have questioned whether one can use the term in a meaningful way, since many of the technology components of "Web 2.0" have existed since the early days of the Web.In alluding to the version-numbers that commonly designate software upgrades, the phrase "Web 2.0" may hint at an improved form of the World Wide Web. Advocates of the concept suggest that technologies such as weblogs, social bookmarking, wikis, podcasts, RSS feeds (and other forms of many-to-many publishing), social software, Web APIs, Web standards and online Web services imply a significant change in web usage. Stephen Fry (actor, author and broadcaster) describes Web 2.0 as "an idea in people’s heads rather than a reality. It’s actually an idea that the reciprocity between the user and the provider is what’s emphasized. In other words, genuine interactivity if you like, simply because people can upload as well as download" .As used by its supporters, the phrase "Web 2.0" can also refer to one or more of the following:the transition of web-sites from isolated information silos to sources of content and functionality, thus becoming computing platforms serving web applications to end-users a social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation" a pronounced distinction between functionality and web technology, enabling significantly easier creation of new business models and processes by using readily available intuitive modular elements enhanced organization and categorization of content, emphasizing deep linking a rise in the economic value of the Web, possibly surpassing[citation needed] the impact of the dot-com boom of the late 1990s Earlier users of the phrase "Web 2.0" employed it as a synonym for "Semantic Web". The combination of social-networking systems such as FOAF and XFN with the development of tag-based folksonomies, delivered through blogs and wikis, sets up a basis for a semantic web environment.[citation needed]Tim O'Reilly regards Web 2.0 as business embracing the web as a platform and utilising its strengths (global audiences, for example). O'Reilly considers that Eric Schmidt's abridged slogan, don't fight the Internet, encompasses the essence of Web 2.0 — building applications and services around the unique features of the Internet, as opposed to building applications and expecting the Internet to suit as a platform (effectively "fighting the Internet").
In the opening talk of the first Web 2.0 conference, Tim O'Reilly and John Battelle summarized what they saw as key principles of Web 2.0 applications:

• the web as a platform
• data as the driving forc
• e network effects created by an architecture of participation
• innovation in assembly of systems and sites composed by pulling together features from distributed, independent developers (a kind of "open source" development)
• lightweight business models enabled by content and service syndication
• the end of the software adoption cycle ("the perpetual beta") software above the level of a single device
• leveraging the power of the "Long Tail" ease of picking-up by early adopters

100 MILES PER GALLON CAR & THE ISQUARE PRESPECTIVE

THE GOOGLE PRESPECTIVE

The average American car today gets about 20 miles per gallon (mpg) of gasoline. Eighty years ago, Henry Ford's Model T got 25 to 30 mpg and that car could run on gas or ethanol. What happened? In the decades since the Model T, car technology, speed, safety and comfort have improved tremendously. But in terms of fuel economy, we're still decades behind. With concerns about gas prices, global warming and air pollution, fuel efficiency has already become a point of concern for car buyers. Let's explore the question that a lot of people are asking: Can a car get 100 miles on a single gallon of gas?
We're not the only ones asking the question. Google -- yes, the search engine Google -- is trying to find out.
Image courtesy Consumer Guide AutomotiveIn addition to the Toyota Prius, Google.org has worked on the Ford Escape Hybrid to allow it to plug into a standard electrical socket.
On June 20, 2007, Google announced that its founders' philanthropic organization, Google.org, is modifying gas-electric hybrid vehicles like the Toyota Prius to try to breach the 100 mpg threshold. The project, called Recharge IT, is collaborating with other companies and researchers, including Pacific Gas & Electric. They've handed out $1 million in grants to think tanks, educators, advocacy groups and researchers to advance the hybrid cause. Another $10 million is available to researchers who offer worthy proposals.
Why is Google working on hybrids?Balancing the many developing green technologies requires efficient monitoring systems and information sorting. And that just happens to be what Google does -- it sorts the world's information. Plus, Google recently announced that it wants to be carbon neutral by the end of 2007, though it's not the first company to make such an announcement. (Yahoo did the same in April 2007).
RechargeIT features a standard Prius that's been modified to connect to a 120-volt electrical outlet. Two of these vehicles are being tested against two standard Prius hybrids. Together the two plug-in Prius hybrids are averaging 73.6 mpg, while the standard Prius hybrids are ticking along at 40.9 mpg [Source: Google]. The plug-in hybrids have also shown a significant decrease in CO2 emissions.
A second, intriguing part of the Google project is that they're working on vehicle-to-grid (V2G) technology, which lets cars "sell" back excess stored-up electricity to the local utility's electric grid. The vision behind this technology is discovering ways to harvest energy that's produced when driving a car -- engine heat, friction from breaks, solar energy -- and feed that energy back into the car and the electric grid. The end result is a more fuel-efficient car that can also lower your home's energy bill.
Google's hybrid, which requires more sophisticated batteries than those used by conventional hybrids, is not the only one of its type. Conversion companies exist that, for several thousand dollars, will turn your Prius or Ford Escape Hybrid into a plug-in hybrid. Others sell do-it-yourself kits over the Internet, though a significant amount of automotive expertise is recommended. This is not a recent phenomenon. For decades people have been creating their own electric, solar-powered and hybrid cars and modifying existing cars to go 100 miles per gallon or more (recently the Honda Insight has proved a popular choice).


THE ISQUARE PRESPECTIVE

We have ppl working on the model called envike......Its the motorbike that runs on electricity and does not need any charging since after an initial start , it creates its own electricity.We chose motorbikes for this concept because most of the ppl here use two wheelers........ This idea was conceived by Mr.Sanath kumar an member of isquare.... He says the project will take off as soon as gets the required technical knowledge of automobile engineering and some capitation to build the model......... ppl interested pls mail to him at dayanandasaraswati@gmail.com If u contact him he will explain to u abt his project idea and his requirements........ I am sure this project will help to the cause o fuel conservation

RSS FEEDS

RSS FEEDS
RSS is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.RSS content can be read using software called a "feed reader" or an "aggregator." The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds. The initials "RSS" are used to refer to the following formats:Really Simple Syndication (RSS 2.0), RDF Site Summary (RSS 1.0 and RSS 0.90), Rich Site Summary (RSS 0.91), RSS formats are specified using XML, a generic specification for the creation of data formats.
The primary objective of all RSS modules is to extend the basic XML schema established for more robust syndication of content. This inherently allows for more diverse, yet standardized, transactions without modifying the core RSS specification.
To accomplish this extension, a tightly controlled vocabulary (in the RSS world, "module"; in the XML world, "schema") is declared through an XML namespace to give names to concepts and relationships between those concepts.Some RSS 2.0 modules with established namespaces are Ecommerce RSS 2.0 Module, Media RSS 2.0 Module, OpenSearch RSS 2.0 ModuleThis presentation contains the history of development of RSS feeds, the modules, the different versions with sample algorithm and the relation between Bit Torrent and RSS feeds.

Fun with Shortcuts in windows

There are several handy keystrokes built into Windows. For example, Ctrl+Esc will pop up the Start menu, Alt+Esc will bring the next window to the foreground, and Alt+Tab or Alt+Shift+Tab will let you cycle through all available windows and jump to the one you select.
On keyboards that have the little "Windows" key (let's call it WK here) down near the space bar, you probably know that you can press that key to open the Start menu. You can also use that key with other keys like you use the shift key. For example:
WK+e - starts the Windows Explorer
WK+f - starts the Find in Files dialog
WK+Ctrl+f - starts the Find a Computer on the Network dialog
WK+M - minimizes all the windows to clear the desktop
WK+Shift+M - restores all the minimized windows
WK+r - starts the Run dialog
WK+F1 - starts Windows Help
WK+Pause - starts System Properties The last keyboard trick that every Windows user should be aware of is MouseKeys. If you go to the Accessibility Options icon in the Control Panel, you can go to the Mouse section and turn on MouseKeys. This feature allows you to use the numeric keypad in addition to the mouse to move the cursor. It's handy if you are on a bumpy airplane ride or if your mouse is acting up. Another neat feature in Accessibility Options is the ability to turn on a beeper that beeps when you press the Caps Lock key -- great if you are the sort of person who hits it accidentally!

Projects in Isquare - Were they a success?

The projects are done by the members and are their ideas. Mostly the project ideas and their success rate depend upon the working status of the members in the particular team. Some of the projects that we undertook are as follows...................

• music to memory poems
• hardware - computer assembling
• software -for bodhi,acadica,point of sales wiz.....
• Ad pro

As always the first project was not ,could not be made successful due to technical reasons......... But still we earned a lot of experience in project management and got some new talented ppl into isquare

but the hardware project was a success in itself earning isquare some revenue which was promptly reinvested in isquare's search for future projects........ and another hardware project is under the anvil.....

Coming to software.......... well i cannot say it was a whooping siccess from he start....... but practice makes us perfect and experience is the most efficient and the best teacher......... for what ppl are we if we couldnt learn from our experience................ The main software personnel is vignesh....who has been writing program since he was a small kid .......... The bodhi project was a intermediately successful one...........well we came to know what softare development really needed....... then acadica happened it was a program for a tuition center and i was in the project........well it was the first full time proect that i had..... As ppl know acadica went on very well and was nearly completed except for littl minor formatting changes that can occur when changing from tft monitor to crt monitor ,,, the resolution problem. the project was submitted .... Then came the psbb ppl ,freinds of Vignesh, they are writing the program for shops in Hosur... Orders are actually pouring in .......... PPL INTERESTED IN SOFTWARE DEVELOPMENT PLS MAIL TO vignesh.isquare@gmail.com ...... with ur contact info and mail id.......... Vignesh is the hesd of software division of isquare....

Then came the ad project for some shops...... It hasnt actually quite well taken off ... but still a demo vedio was made ....... The vedio will be soon uploaded into youtube and i will post the link here as soon as possible.............

Another person i want to mention here is Aniudh (our music director and head of music division ) He has been composing for quite over a year now.......... He has come a long way in his field .... His tracks would also be soon compiled and will be uploaded and available for download in the near future.........

For now i am saying bye and ppl pls take some time to visit the ads and U can now search using the google searchbar i have added here..........

MUHIL

Great Idea!

Yo Muhil,this Isquare journal is a great idea dude..
I will definitely contribute as much as I can. All we need to remember is that starting such a plan was never a problem. It was maintainance and development that always got us nailed.(which is also true with every other project, generally.) So, we need to plan ahead and figure out ways of keeping this blog alive as long as we want it.
Other than that, nice job!

Project Journal

This is my dream (well not from when i was a kid but still ths dream is 3 years old).............. Well when Vignesh told me abt isquare i knew i had found a person with passion for india that really equals mine , maybe more............. Those times he talked me abt indian deveopment i was really interested...... that was the time i joined him...... we talked abt projects...........to earn money to invest in isquare....... i had an idea to write a book.....(as frenz know i am a real books freak) ...... i wanted to write a book...........
It was at first laughed at as a joke................ but some took it seriously enough....... Then after some hardware , software projects this idea was tuned to the journal.........
The journal has the following salient points :

• contains info
• contains projects and reports on them
• contains inspiring articles

i do still have the idea of writing a book .......... whatever anyone may say ........... coming back to the topic ........

ppl interested pls pls mail me ur articles

my mail id is voldemort.muhil@gmail.com

u write whatever u feel ................ anything that u think that inspired u, any technical articles , it will be compiled in the form of e-newsletter and uploaded and all the m embers of isquare will be sent a copy....... pls ppl help me in this cause..........

and dont forget to visit the adsense ads it will earn isquare some revenue..........and we need ur help.........FOR INDIA

yours truly,

MUHIL

Isquare - the meaning as i see

Many ppl have asked what is meant by the name isquare . To them i say its not just a word,its a feeling. A feeling rising out from the depth of the heart,to do something to our nation.its not just a company,its an platform for the youth to achieve their goals,to realize their dreams............... 'cos which country has developed without the involvement of youth ...... :) .We aspire to realise the dream of our inspiration Dr.A.P.J.Abdul Kalam.

Isquare

WELCOME

Hi ppl this is the new blog for isquare . Here we post various thoughts,reports,happenings,articles in isquare.......................